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Alex Fender

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Whats Good For Google Complicates Business For All

February 22, 2013 By Alex Fender Leave a Comment

Google Updates In Adwords© and Analytics 2013 Damn Google would you slow down for a minute with some of these updates! Dont be evil.  Its the Google Mantra and some times I just don’t know.  I just got off a call with Google Adwords support team discussing the new “Enhanced” campaigns that will be forced into […]

Filed Under: digital marketing, Google Adwords, Google Analytics Tagged With: Google Updates In Adwords© and Analytics 2013

Information brings the elimination of mediocrity

January 10, 2013 By Alex Fender Leave a Comment

A “Bad Economy” & the Elimination of Mediocrity Over the last 300 years, technology has continued to advance at a pace that has been alarming, overwhelming and to many, scary.  The automobile killed the buggy business and machines that once required human power are now operated by the machines themselves. Yes the economy sucks but […]

Filed Under: Google Analytics, Uncategorized

Welcome to our coming out party

October 3, 2012 By Alex Fender Leave a Comment

Welcome to the latest Funnel Science creation, a blog designed around the personality and attitude of the head Funnel Scientist. In digital marketing, there are millions of ways to waste your companies advertising budget and resources. I am a big believer in “If it’s not measurable, it’s not worth doing.”  But measuring online objectives is typically […]

Filed Under: digital marketing, Google Adwords, Google Analytics

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I’m an Adwords Rain Maker
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