I get recruiting offers all the time, everyday and have so for a few years. Rarely do I pay attention to them because most recruiters and recruiting firms suck. The majority of recruiters do not do their homework and they shotgun their jobs to everyone within earshot or social blast.
Here is a recent email that I received that actually got my attention. If you are recruiting top talent for very specific positions at top companies, do what Lydia did:
Job description – Product Marketing Manager – Position with Google
Hi Alex,
I am writing to you about a very Product Marketing Manager Based on your background, I believe you may be a good fit for this role (job description is below). If you are interested, please send me an updated resume along with your contact information and availability. I look to providing you more details about the opportunity.
Job Details:
Client: Google Inc.
Job Title: Product Marketing Manager
Location: 1600 Amphitheatre Parkway, Building 41,Mountain View,CA,94043
Duration: 6 months contract
Google – Product Marketing Manager – AdWords Marketing:
As a Product Marketing Manager responsible for key AdWords products, you will lead the positioning, marketing communication, and launch planning over a 6 month period. Working cross-functionally with other product marketers, sales, and public relations, you will design high-impact AdWords communications for key products designed to help our customers succeed, while engaging the industry and press.
Responsibilities
Serve as the marketing lead for 3-5 key AdWords products
Develop blog posts, website content, and case studies, focused on telling the story of the launch package, its benefits to marketers, and how to be successful in using it
Minimum qualifications
BA / BS degree or equivalent practical experience
4 years of work experience in AdWords
Exceptional written work, including the ability to articulate complex products and features in language that is engaging and easy to understand
Preferred qualifications
The ability to organize content and set direction in the face of ambiguity
A passion for marketing and working with the AdWords ecosystem (advertisers, agencies, press, and analysts)
This email moved to the top of my list
The reason why this recruiter was successful and got my time and attention to reply was the transparency in the email. She was crystal clear with the intent, showed me the exact offer, it was a credible offer from a company that I would actually want to work for.
If you are a recruiter, make sure to follow this simple template email offer to help you increase your conversion rate and place more candidates in awesome jobs.