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Jul
21
2016

Last night a customer sent me a quick thank you and invite to pop the cork on a bottle of champaign. We help them generate leads through Google AdWords and he just got a big opportunity for his B2B insurance agency.

Dec
19
2015

Can you give me your opinion on marketing financial services using your digital marketing strategies? I am transitioning soon from UBS to Wells Fargo’s business owners channel and would like to decide what i am going to do in this department (if anything). I looked into it when i first started in the business and […]

Dec
15
2015

I get recruiting offers all the time, everyday and have so for a few years. Rarely do I pay attention to them because most recruiters and recruiting firms suck. The majority of recruiters do not do their homework and they shotgun their jobs to everyone within earshot or social blast. Here is a recent email […]

Jun
11
2015

Yesterday I took one of the coolest trips up to New York to get some awesome pizza and meet with the team at Magnet Media Films. We had a video marketing strategy session and Magnet Media really know what they are doing with video marketing and optimization. I started out my day on a red […]

Nov
4
2014

Marketing Expert Talks About The Importance Of Phone Tracking  Top 10 reasons why you need phone tracking Attribute sales to the correct marketing source. Reallocate marketing budgets to the top performing channels. Dynamic call tracking can tell you which word your customer typed into Google before they picked up the phone and called your business. […]

Oct
2
2014

Finding the Best Marketing Agency In my opinion one company that does all solution is a jack of all and a master of none. That describes 99% of marketing agencies. It takes 7 specialties to execute digital marketing well and I have never seen 1 company that has great results across the board for all […]

Jul
19
2014

Advice for Veterans Seeking To Land a Job in Google World Recently, I was contacted by a Veteran who had recently earned her MBA in Information Technology and was seeking help and advice. This is her original message: “Good Morning Alex! Primarily at this stage I am looking for mentors in the industry. I have […]

Jun
5
2014

7 LESSONS LEARNED FROM GOOGLE ADWORDS The Marine Corps has a Center for Lessons Learned where the good, the bad and the ugly of each engagement are documented. I want to share with you some lessons learned from my engagement with a recent Google Adwords advertiser. I love cars and have always had a passion […]

May
31
2014

10 PPC Management Questions To Ask When Interviewing PPC Companies To determine if you are working with Pro’s Vs Amateurs, there are 3 primary areas of focus you should review when hiring: management process, transparency and control. 1) How do you define success? Impressions, Clicks and Traffic do no mean success. Only if the phone […]

Feb
6
2014

Do you know the cost to acquire a new customer? What is Your Customer Acquisition Rate? If you cannot answer those two questions, how will you be able to make profitable marketing and sales decisions?  In this video, I discuss how to understand your businesses marketing analytics and know to the penny the cost to […]